After deep analysis, finally got as not only big companies
or corporate names need to think about branding, this can also be applied to
small businesses as well. Branding says a lot about you and your business, and
this certainly true for a home-based, one person operation to a multinational
company. This only means one thing, that having a good brand name or branding
strategy can add a couple of figures to you sales. It doesn’t promise you to
become large company overnight (no strategy will!), yet it will give you steady
and visible results before you know it.
Your business, service or product’s most valuable asset can
be it’s brand. It’s your corporate identity. An effective brand tells the world
who you are, what you do and how you do it. It’s how your business is perceived
by your customers. With a powerful branding strategy your company’s market
position can actually be elevated. For example, you can go from “the low price
leader” to “the top choice for professionals”. Once your brand has a high
perceived value, you can charge a premium for your products and services well
beyond what your competitors are charging. It’s even possible for your brand to
dominate your niche.
Also, the value and recognition of your business, service,
product and yourself determines marketing potential. Therefore, branding is a
basic part of building your business. Clients, consumers and customers should
always remember your name, products and services so they can easily refer it to
others and this can also build loyalty for repeat transactions.
Here are a few tips that can get you started on how you can
use branding to grow your business: link
Develop Your Business’s logo - A good logo will give the
first impression and fast recall of your company. One of the most important
factors is to ensure that it doesn’t imitate any existing brand designs for
copyright issues. It's suggested to get a simple and catchy brand name that
comes with a simple logo.
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